This is not a rant, but watch the video and you will know how easily it could be one about people not knowing half the time what the hell it is they are doing
This is fascinating. And this was their first research paper. Fucking brilliant.
Below is a BBC Video. Read: The Invisible Gorilla for more.
(note: title of this blog post has nothing to do with either Christopher Chabris, Daniel Simmons, Lars Hall or Peter Johansson)