Do you know your company's vision?
If you work for an MNC, or for a company that primarily serves MNCs, I'd be surprised if it didn't have one. It's supposed to be a compelling description of your desired outcome. Something that energizes and motivates you to get up and come into work everyday and beat your head against the brick walls of bureaucracy. Many companies take pains (as in - pay consultants a gazillion dollars) to come up with a sufficiently inspirational vision: Something that is inspirational, catchy, and sometimes involves improving the world at large and making every body happy. But more often that not, it turns out to be just a sticker people put on the walls.
Isn't it ironic that a vision is also something you get when you consume copious amounts of illicit hooch or something sufficiently hallucinogenic? Read your company's vision and tell me if you think that people were on drugs when they came up with it.
And a related thing is slogans. Each one of our big companies is coming up with slogans, closely related to their visions. I don't know about visions. I've never really had a religious experience, and I say no to drugs (even though they don't seem to be listening when I talk to them, and passers-by think I'm on them because I'm frequently yelling "NO" at white powdery substances, but I digress...). But here's one related thing that i DO know about - Slogans
All large companies are coming up with slogans. And it's really simple to come up with one.
Step one: Write the following words on small pieces of paper: Application, Innovation, Imagination, Solution, Thought, Quality, Your business (engineering, services, construction, whatever)
Step two: Fold the pieces of paper, jumble, and throw them on your desk.
Step three: Pick one
Step four: Convert the noun into an adjective or a verb. E.G. If you picked "thought", convert it to "thoughtful" or "thinking"
Step five: Pick another.
Step six: Combine the two and you've got your slogan.
Imagining Quality (probably not a good one there)
Qualtitative Engineering (also one for the dustbin)
You could also come up with variants by combining the two words to form one. E.G. Thinklity (Thought, Quality);
Or you could use prepositions. E.g. Application at Services, Imagination in Quality and so on.
Now you have the basics in place. You could expand on your list of words, or pick three istead of two and use the same logic. Either way you will come up with a slogan that I'm sure many companies would pay good money for.
You think I jest? Just look at some examples I dug up while merrily traipsing around the net:
Applied Innovation (Wipro)
Applying Thought (Wipro)
Imagination at Work (GE)
Think Different (Apple)
Empowered by Innovation (NEC)
Keep on Thinking (Infineon)
And to think. I could have been a millionaire. I should have struck it out on my own. I even have a slogan for my company - Thoughtfully innovating in sloganualityneering